Taking brand collateral to the next level

Supporting sales and business growth with a reimagined suite of creative brand assets


A global super force, SBTech supplies world-leading online bookmakers and white label operators with best-in-class sports betting and iGaming platform solutions. RCA was tasked with elevating the creative execution across branded sales and event collateral, to inject more power and punch – and level up with its market-leading positioning.


By analysing existing sales and marketing assets, we ideated the next level for the brand – how the colours, typography, messaging and visual language could create more impact and appeal. Our challenge was to simultaneously remain brand-compliant and consistent while bringing fresh energy to an established identity.


The elevated brand route is being executed across multiple assets including a master sales deck and digital brochure with territory versioning (US, Europe) and customer-facing digital tools including video and event comms. Our #THEBIGLEAGUE concept was used to theme SBTech’s incredible ICE 2020 event stand and promotional campaign.

Key Takeouts
  • Evolving the existing brand identity to tell a new and more visually dynamic story
  • Elevating a full suite of sales and marketing collateral to align with market-leading positioning
  • Ideating the brand campaign theme for the biggest event in the gaming calendar
  • Setting a new standard for creative execution of the brand identity across the globe