Creatively evolving a white label B2B gaming brand

Strategic partnership to manage and deliver brand marketing activity


Alongside a B2C platform, peer-to-peer betting company i-Pools has a B2B white label offering Bet Different. The product enables prediction-betting to be interwoven with third party content for a social gaming experience.

i-Pools enlisted RCA to evolve the Bet Different brand identity, and execute across digital, marketing and sales assets. Our brief was to provide strategic guidance and creative production to re-launch the brand at ICE 2020.


We undertook a comprehensive review of the brand, sales proposition, messaging and creative suite of assets. Our ideation phase reimagined the brand look and feel, tone of voice, imagery and treatments to drive greater appeal and resonance with the target audience.


We managed the brand uplift implementation, creating a full suite of new marketing collateral including a sales deck, design and build of a new brochure website, business cards and stationery packs. Creative styling was captured in a brand bible, enabling i-Pools to achieve consistency across all future marketing assets.

Key Takeouts
  • Strategic marketing and creative consultancy
  • Curation of a reimagined brand look and feel
  • Clear articulation of USPs, sales messaging and expertise for target audience
  • Execution of a new suite of marketing collateral for launch at ICE 2020