Test Digital

Designing a brand-new name in digital product testing

The full-service design and execution package

Challenge

Creating a cohesive brand identity for a new product testing venture – a challenger with cut-through in a crowded market – started with ideating a name. Our brief was to take this all the way through execution and launch in an agile eight-week programme.

Approach

We articulated the core offering and niche USPs, brand purpose, key audiences and core differentiators. Our exploration interrogated brand statements, names and language used by key competitors to determine the optimum positioning stack. Brand name ideas progressed through due diligence, and Test Digital was born.

Success

RCA provided a full brand execution package: Logo in an array of lock-ups and formats, brand bible, print-ready stationery, social headers, sales deck and mobile-first website – including content, design and build. Capturing the culture of Test Digital, and parent company Tech City Media, our delivery incorporated imagery routes and bespoke creative treatments.

Key Takeouts
  • Validating brand ideation with marketplace research for a sticky solution
  • Ensuring the URL has positive recognition and aligns with its new remit
  • Creating a messaging stack and brand sentiment that resonates with clients
  • Ready-to-launch brand execution pack for maximum reach and impact