SG Digital

Reinvigorating brand design for a suite of infographics

Partnering with the SG Digital sportsbook marketing team

Challenge

Content marketing infographics are a compelling and visually powerful way of presenting data and concepts. The SG Digital marketing team brought RCA on-board to inject a fresh take on brand and content design, to create new infographic assets aligned to major sport events in the UK calendar.

Approach

Incorporating the existing brand guidelines and design elements, we interrogated new routes for design execution – focussing on typography and use of imagery with an on-brand creative treatment. The team further assessed the use of the corporate colour palette and dialled it up for impact, making more use of vibrant accent colours.

Success

Working in partnership with the SG Digital marketing team, our new design route introduced a stackable modular template to infographics. We further standardised iconography and included more focus on business objectives by integrating key messaging into the data visualisation output.

Key Takeouts
  • Ideating the opportunities and the boundaries within the existing brand identity
  • Working in collaboration to deliver assets that hit the mark for all stakeholders
  • Designing new creative assets for digital consistency and total brand familiarity
  • Aligning our studio and production schedule with sports events for rapid-release
Runa Walia Desai
Head of Marketing
Sportsbook, SG Digital

The team absolutely loved the work, thanks very much! It was a delight working with RCA – seamless and easy – especially when we were juggling many other priorities at this end.