P2 Consulting

A unified new brand identity to realise global ambitions

Brand creation & marketing asset roll-out

Challenge

To create a new brand that would underpin the company’s ambitions to become a top ten global consulting firm. Taking P2 Consulting on an entirely new brand journey required the distilling of a new mission, vision and cohesive set of values to validate and underpin the creative direction.

Approach

Working with key stakeholders across the business, RCA defined the brand DNA by interrogating business objectives, the competitor landscape, market positioning and future narrative for growth. Our output curated a stand-out new identity and supporting brand bible to direct creative application across all channels and comms touchpoints.

Success

The new brand depicts the P2 name and is a visual representation of the company’s innovation and ingenuity. In our role as marketing partner, RCA continues to create a suite of digital and print collateral including video animation, social assets, sales brochure and deck, event stand and merchandise, digital templates and office visuals.

Key Takeouts
  • Communications align with the vision, values and business objective
  • Consistent brand implementation across all marketing touchpoints
  • Enhanced connectivity with customers and stakeholders via brand storytelling
  • Clear differentiation from competitors that reinforces P2’s individuality
Rich Warren
Head of Marketing
P2 Consulting

Thank you for the brand bible, I am really pleased with it and feel confident we have absolute clarity to now bring the brand alive and maintain our position in the years ahead