Driving a new speculating-on-sports proposition to market

Launching a new global gaming B2B brand


OnSport.io is a fan engagement specialist; a global leader in acquisition and retention solutions between sports audiences and sportsbooks. Our brief was to create a brand story and visual identity that captures the emotions of sports fans around the world.


Creative ideation began with a mood board to capture our design thinking. A series of concepts explored injecting a character element into the brand mark and using imagery and words to convey reactions to games and events… Think, feel, play, dream, hope, unite – drawing on the end user’s experience to promote OnSport’s B2B solutions.


The new brand and suite of cross-channel assets (brand bible, print and social collateral and mobile-first website) enabled OnSport to get to market at speed – with a strong identity that has cut-through and connectivity. RCA continues to partner with OnSport to evolve brand communications, the messaging stack and touchpoint deployment.

Key Takeouts
  • Responsive, agile and collaborative brand development for time-sensitive launch
  • Clear articulation of solution, USPs and expertise for B2B audience
  • User journey mapping tied to business goals and objectives for the brand
  • Curation of a strong identity with confident visual imagery treatment
Andrew Deeks
Managing Director

We achieved everything we hoped for – a new brand, associated guidelines, sales and marketing support to get us to market quickly. Working with these guys is great because they don’t just deliver good work, they get on your side and boost your squad. Highly and sincerely recommended.