Branding a free-to-play sports gaming platform for US launch
Conveying a sense of motion became an important aspect of the brand’s aesthetic. We incorporated gradients and utilised angles to help drive the consumer’s eye forward, aligned to the way Inside The Pocket is driving forward in the free-to-play content aggregation space.
In line with the platform’s ability to enhance live-action sports fan experiences, we championed imagery to capture a mid-game moment – a creative look and feel designed to bring the consumer courtside. The new brand ident was rolled out across a broad range of assets – a new website, brand playbook, decks for investment and sales, social and corporate stationery packs.