Rebranding a valuable agricultural membership resource
The creative look and feel centred on GCI becoming a branch of Dyson Farming. The brand mark fuses three standalone icons representing research, crops and togetherness, into one single iconographic emblem. The colour palette of earthy, natural tones tying directly to the roots of GCI’s subject matter and expertise.
Designing and building the new website gave RCA to opportunity to deconstruct the logo and use brand elements to create a truly unique look and feel. Combining with close-up natural world photography, this created an organic flow to information and content, showcasing the easy accessibility of membership resources.