Cipher Risk

Creating a new brand for future, scalable growth

The full-service design and execution package

Challenge

Cipher Risk, a new PE-backed venture in the life insurance sector, required a brand identity that would grow with them. Working with a distinct audience of high net worth clients, a strong brand personality with an elite feel and a personal human touch was our starting point.

Approach

In the first workshop, we ran an interactive brand discovery session – one that unearthed key differentiators, a brand narrative and USPs, as well as colour combinations, tone of voice and aspirational styling. This led to a clear visual design route for RCA to explore and experiment with in a live environment.

Success

The brand identity was a clear fit for Cipher Risk; our initial creative route was taken forward and executed against a suite of high-quality print stationery for launch – a key customer-facing asset and end-product of the service. Creative design and front-end strategy, graphic design and content production brought the brand into digital manifestation with a mobile-first website.

Key Takeouts
  • Understanding the audience, and proposition, to give the brand room to grow
  • Working in collaboration to inject brand sentiment and emotive creative styling
  • Building an identity with digital and offline consistency, for total brand familiarity
  • Delivering a suite of branded markting tools and assets for launch, and beyond