We are RCA

A creative design studio, building brands and marketing assets with purpose

What we do

Random Colour Animal is a design studio specialising in brand strategy, identity creation and asset production across the full suite of sales and marketing tools.

We understand that design projects are driven by the need to better appeal to customers and stakeholders – and to overtake competitors.

Achieving greater engagement and affinity leads to an uptake in commercial success, and a bigger share of the market. And that’s always our starting point.

We grow engagement with design and content that motivates people to think, feel, connect and engage with products and services.

We map brand experiences visually – identifying, creating and optimising touchpoints and channels with the right creative assets and digital interactions.

We consider design execution in the context of single and multi-market appeal – and strategically develop a creative language with the fluidity to be localised across the globe.

We believe everything design-related should demonstrate purpose, authenticity and actively demonstrate what you stand for to partners, colleagues,  customers, peers, investors, the media…

"Branding is the art of becoming knowable, likeable and trustable... and, connecting first-rate strategy with exceptional creativity."

Jo Dennis, Managing Director
Random Colour Animal
Brand Strategy

The first and fundamental phase of research and discovery enables us to find what makes you different, brilliant, extraordinary… and understand your goals, commercial success markers, audience needs (pain points, opportunities and competitive advantage) in context.

Brand Creation

We build and evolve brand identities from the ground-up, taking our Strategy output into the studio to craft concepts that reflect core visual characteristics – as well as aligning to commercial appeal and target audience needs.

Brand Execution

The assets we create span explainer videos, motion graphics and infographics; brochure websites, campaign landing pages; sales, product, pitch and investor decks; digital brochures and virtual events, branded physical spaces and packaging.

Our approach

We’re an intelligent, dynamic team of deep thinkers, designers, strategists, creatives and brand experts with over 100 years’ collective experience.

We forge strong partnerships with our clients, and work seamlessly alongside business owners, chief officers, directors, managers and teams. As well as delivering exceptional work, we boost your squad and make your vision for success our own.

Our clients

We’ve helped:

  • New-to-market propositions successfully pitch to investors and partners (and secure funding)​
  • Global powerhouses up their brand and creative game with new sales, marketing and product tools​
  • Established organisations rebrand legacy identities to reclaim their right-to-win in the market​
  • Growing brands deliver more powerful, interactive and engaging customer journeys and experiences

How we add value

We take a practical approach to every engagement, with the aim of maximising your return on investment – and only in areas we can add significant value.

We have honest conversations, ask the right questions, work efficiently and accurately, and always deliver projects on budget and on time with no surprises (only good ones).

Our team is resourceful, agile and solution-focussed – we make things work with every brief.

We develop authentic, collaborative and lasting relationships with our clients.

One of our core strengths is thinking commercially – ensuring creative output marries with business drivers.

We are set up for flexible, remote and borderless working to service all territories and time zones

Our recent work

  • Gaming
  • Technology

Upping the brand game to milk the mastery

Black Cow Technology

A few of our clients

Contact us

85 Mount Pleasant Road, Tunbridge Wells, Kent TN1 1PX

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